Our Services

A healthy and profitable marriage between data and analytics with marketing strategy and consumer experience remains the keystone of every client success story.

IPS is known for its efficacy in providing a holistic approach to the Customer centricity programs through consistent Lead Generation Framework, Integrated Customer Management, Business Process Management Solution, and Optimized Channel and Influencer Experience.

At Integrated Project & Services, we thrive to

• Create improved channel effectiveness
• Enrich cross-sell/upsell opportunities
• Improve customer knowledge, micro-segmentation, and targeting
• Engage customers in two-way communication through effective channels
• Build analytics infrastructure for customer growth and retention
• Improve customer advocacy

Our services include:

• Partnering with clients to co-create a complete database strategy encompassing different verticals and build Customer One View (COV) database for effective customer and business analytics to improve customer service and business development.
• Developing analytics architecture for clients to have a ready and on-demand business intelligence analysis to help them in real-time decision making.
• Build, plan, and execute customer acquisition, management, and retention programs to drive incremental revenue and customer loyalty.
• Driving intelligent campaign management to execute marketing initiatives of our valued clients.

Products:

• IPS cMAP: Customer Mapping tool that creates clusters of the customers residing around a dealer location, based on certain attributes, helps to generate repeat sales, and build prevention advisory. The product also recommends new dealership opportunities as well as enables clients to make decisions about dealership closure.
• IPS CJT: Customer Journey Trail creates a customer journey based on professional and personal data of typical customers, thereby identifying a window to engage customers with relevant business propositions.
• IPS ICM: Intelligent Campaign Management is an integrated, automated, and optimized campaign management tool that can be modified according to firm-specific branding requirements. It comes in different stacks and can be deployed based on marketing needs. ICM integrates the entire campaigning process including capturing the business brief, creating a target group, generating creative communications, testing the campaign, sharing the result, and measuring the performance.
• IPS COV: Customer One View is a unified repository of all customer records, including personal profiling and transaction details, presented in a business intelligence form, to enable clients with better business analytics and marketing strategy.